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First Lady Michelle Obama visited a Walmart store in Springfield, Mo., today to celebrate the retailer’s progress in making food healthier, more affordable and available to consumers across the country.

During the first two years of Walmart’s healthier food initiative, the company helped make it easier for customers to create healthier diets and, ultimately, live healthier lives by:

  • saving customers $2.3 billion on fresh fruits and vegetables;
  • developing and launching a front-of-package icon which will appear on more than 1,300 Walmart Great Value and Marketside items as well as fresh and packaged fruits and vegetables;
  • reducing salt and sugars in its private brand and national food brands; and
  • opening 86 stores serving neighborhoods without access to fresh, affordable groceries.

Read Full Coverage of  the First Lady’s Visit


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Healthy Foods Initiative in the News

Michelle Obama stops at Springfield Wal-Mart to promote campaign against childhood obesity
Michelle Obama visited a Wal-Mart in southwest Missouri on Thursday to promote her campaign against childhood obesity and highlight “the groundbreaking steps” the retailer has taken to make healthy food more affordable. “`For years, the conventional wisdom said that healthy products simply didn’t sell, that the demand wasn’t there, that higher profits were found elsewhere. … Thanks to Wal-Mart, we’re proving that conventional wisdom wrong,”

Walmart says price cuts helped shoppers save billions on produce  
Walmart shoppers have saved $2.3 billion by buying produce at its stores in the first two years of its push to sell more healthful fare and more of it, the largest U.S. grocer said on Thursday. Walmart U.S., the largest division of Wal-Mart Stores Inc , also said it has exceeded its goal of reducing the amount of sugar in some products.

First lady praises healthy food efforts
When Michelle Obama launched the Let’s Move! campaign three years ago, she heard from a lot of doubters. “The conventional wisdom said healthy products didn’t sell. That the demand wasn’t there. That higher profits were found elsewhere. So, it just wasn’t worth the investment,” she said Thursday.

Queen City makes way for Michelle Obama 
The Queen City made way for First Lady Michelle Obama this afternoon as she visited a Springfield Walmart Neighborhood Market to celebrate the third anniversary of her “Let’s Move” campaign. The campaign is focused on ending childhood obesity within in a generation, and seeks to educate Americans to make healthy lifestyle choices, according to its website.

Michelle Obama highlights her ‘Let’s Move’ program
Michelle Obama visited Springfield on Thursday to highlight the third anniversary of her “Let’s Move” program, touting potential business positives of an expanded healthy food section. During a visit to a Wal-Mart Neighborhood Market, the first lady praised the company’s pledge to open or expand about 300 stores in communities with limited access to healthy food.

First Lady Tours Walmart’s 86th ‘Food Desert’ Store
First Lady Michelle Obama toured a Springfield, MO, Walmart today, which Walmart spokeswoman Andrea Thompson says is the company’s 86th outlet located in what the USDA deems a “food desert.” The Walmart tour was a stop in the First Lady’s cross-country travel celebrating the third anniversary of her “Let’s Move!” campaign promoting exercise and healthful food.

First Lady Michelle Obama called on more businesses to join in the fight against childhood obesity during the second and final day of her Let’s Move! tour, an initiative she began three years ago. As KSMU’s Scott Harvey reports, Mrs. Obama’s trip to a Walmart Neighborhood Market in Springfield served as a tribute to the company’s commitment to creating and selling healthy products.

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