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The 2008 election introduced the term “Walmart Mom.” Identified as a key swing demographic, Walmart Moms have the numbers and potential to shape an election’s outcome.

This mid-term election season, research firms Public Opinion Strategies and Momentum Analysis conducted a bipartisan survey designed to revisit the Walmart Mom and find out how she’s faring economically as the recession continues, how that is impacting her political behaviors and — more importantly — why she still matters.

  • Read an analysis of the survey’s findings.
  • Download survey responses by question.

News coverage of the Walmart Moms survey

Recent News

March 26, 2015

September 11, 2013

July 26, 2013